LA Green Lawyer

Hey Hey! Ho Ho! Corporate Greed Has Got to Go! Hey Hey! Ho Ho! Public Benefit Has Got to Take a Hold!

2011-11-15T14:02:00.001-08:00

The need for a new type of corporation, where profits are no longer pursued at the expense of the employees, the environment and the local community is now reaching a fever pitch. Just last night the Occupy Wall Street protesters were forcibly evicted from Zuccotti Park. Today, protesters across the country march in solidarity – but for what exactly? The power elite has not shown any sign of changing their ways, and the rest of us are left in the cold, without any new change.

I would say this about the Occupy Wall Street movement: it has been a critical first step in creating dialogue about the problem of corporate greed. However it is limiting, and has not yet produced a solution that will guide our country in a new direction. Now that America is listening, it is time for the movement to organize towards solutions that put people back to work, that protect our environment and that require greater corporate transparency and accountability.

I believe that California just may be on the forefront of this critical next step: one that will fundamentally shift the corporate culture. Just last month, Governor Jerry Brown signed into law two new laws that create the Benefit Corporation and the Flexible Purpose Corporation. Starting January 1, 2012, existing and new corporations can elect to govern themselves for a public benefit purpose, with greater transparency and reporting to the public and shareholders.

Consumers are already choosing to spend their hard earned dollars with companies that actively participate in their community, that take responsibility for their impact on the environment and that are voluntarily transparent. These companies are part of an exploding new economy, estimated at 300 billion dollars in the U.S. alone. Corporations which choose to hold themselves to these higher ethical standards will be far more likely to succeed financially over the long term, will enjoy greater consumer confidence and loyalty, and their employees will be more productive because they will know that their work is contributing positively to society.

It is my belief that the Benefit Corporation and the Flexible Purpose Corporation will be a part of the answer to the current corporate culture of greed, that these two new corporate structures will be a positive rallying point to address the sentiment of the 99%, whether you are out there protesting or inwardly hoping for a real shift.

I look forward to being a part of this change, and encourage anyone who wants to know more about how to form a Benefit Corporation or a Flexible Purpose Corporation to contact my office for more information. If you are in the Santa Monica Area, please register for my lunch event tomorrow titled: Social Enterprise: Innovative New Business Structures for People Planet and Profit where I will be talking in more detail about these new options. To learn more, and to register go to: http://socialenterpriseevent.eventbrite.com/

Goodbye from Grace!

2011-08-10T22:11:00.000-07:00

Dear Readers,

This is my last blog article on LA Green Lawyer! My law school career begins this week and for the next three years you will find me studying and engaging with my peers at the UCLA School of Law.

I want to thank you for your continued support for this blog and for Becki’s law firm: The Law Office of Becki Kammerling. It has been an absolute pleasure learning and discovering new businesses, ideas, and workshops and sharing them here with you. I will be taking all of these experiences with me through law school, and although I may have never spoken with you in person, I do feel a connection with the green online community that I did not have a year ago. This blog has given me the chance to explore my passion and channel it in a fun, creative way.

It has been a wonderful past year and I thank you for being a part of it. I still plan on pursuing a degree in environmental law, so keep an eye out for me!

Wishing you all the best,
Grace

Building Good Karma

2011-08-05T16:14:00.000-07:00

A wonderful L3C that I have had the privilege to learn about working at the Law Office of Becki Kammerling is Karma Builders L3C. A social enterprise located in The Bronx, New York, Karma Builders trains and employs formerly incarcerated individuals in the service of woodworking for local sustainable companies. Through a six-month program, these individuals are trained in green woodworking and assembly and are also introduced to yoga and mindfulness. It is a very unique idea, I think, and one that will allow these individuals to finish the program with a strong skill set to enter the workforce and an enlightened perspective on life. What better way to help them become positive citizens in society!

Karma Builders- helping to break the vicious cycle of unemployment and re-incarceration

Karma Builders is a great organization and a fantastic example of a true L3C. In fact, they are currently in the running to receive the “Philanthropic Small Business of the Year” award from the Classy Awards, the largest philanthropic award ceremony in the United States. This award would be an amazing acknowledgement for them, so please vote for them here: http://classyawards.stayclassy.org/classy-awards/voting. From that page, scroll down to the bottom to "Philanthropic Small Business of the Year" and click to find Karma Builders. Then head to the top of the page and submit your vote! (You do not need to vote for the other categories if you do not want, just specify you would only like to vote for that one category)

Whether you are an entrepreneur yourself or are simply interested in social change, please take the time to learn more about Karma Builders L3C and cast your vote to help them achieve the Classy Award! Voting ends August 26th!

To find out more about what an L3C is, check out Becki's blog post at: http://lagreenlawyer.blogspot.com/2011/08/what-is-l3c.html

What is an L3C?

2011-08-05T15:58:00.000-07:00

Social entrepreneurs and new start-up companies are taking advantage of a new legal entity: the L3C (low-profit limited liability company).

An L3C functions much like an LLC and any other for-profit company except that earning a profit takes a back seat to providing a social benefit to society. This legally allows the managers of the L3C to achieve their organization’s social mission without violating duties to the company’s investors in the event that that social mission does not “maximize profits” in a traditional sense.

Another benefit of forming an L3C is that it may attract investment from foundations. Foundations are non-profit organizations that, under certain circumstances, can invest in for-profit companies. However, these investments, called Program Related Investments, require that the investment further the public benefit purpose of the foundation. For example a foundation which has a purpose to educate at risk youth could invest in an L3C whose mission, through its for-profit venture, is also to provide education to at risk youth. Not only does the L3C benefit by having a like-minded investor, the foundation has the opportunity to increase their funds through receiving a return on their investment.

The L3C, while still new, has the potential to enhance the business world with a fresh and sustainable approach to doing business as well as the potential to increase the amount of money available to traditional foundations.

If you would like more information about setting up an L3C or a social benefit company please contact my law office.

The Mission Against Emissions

2011-06-27T17:18:00.000-07:00

Last week, on June 20th, 2011, the Supreme Court ruled 8-0 that state and city governments as well as nonprofits could not sue utility companies for greenhouse gas emissions from their power plants. Instead, because the Court ruled that greenhouse gas emissions fall under the category of “air pollutant” under the Clean Air Act (Massachusetts v. EPA), the EPA alone is responsible for regulating and setting standards for these fossil-fuel fired power plants.

This comes as mixed news.

On the negative side, through this ruling the Court has set the stage preventing other organizations from forcing utility companies to cut greenhouse gas emissions. In this specific Supreme Court case, the defendants were five utility companies which the plaintiffs alleged are the five largest emitters of carbon dioxide in the country, responsible for 10% of greenhouse gas emissions from all domestic human sources in the United States. To prevent any person or organization from forcing limits upon emitters can seem frustrating in light of climate change issues.

However, on the positive side, the EPA has stated that they will set standards limiting emissions from fossil-fuel fired power plants by May 2012. And the Supreme Court did explain that if the EPA does not set emission limits for a particular pollutant at that time, States and private parties could then file suit.

Overall, I agree with the Court’s decision and I think it is a great reminder of how the EPA is finally taking responsibility and moving forward on regulating emissions that are exacerbating climate change. Additionally, I think it prompts business owners to remember that we cannot forget our individual responsibility. Threats of lawsuits will not be looming overhead, but we should still conduct good business practices and do all in our power to set our own standards, reduce our emissions, and become more sustainable.

Seeds of Sustainability

2011-05-05T11:11:00.000-07:00

The term “sustainability” encompasses a complex array of ideas and perspectives. On a whole, it involves management and maintenance of the environment, the economy, and society. That can include reducing the amount of fossil fuels and raw materials we use, reducing the amount of food and water we consume, and reducing the amount of waste we produce without jeopardizing the livelihoods and economic stability of our society.

Yet while we think of achieving sustainability on an individual and organizational level, e.g. local towns, individual businesses, and social groups, at least for me, I never thought of how a bank could strive for sustainability (beyond their efforts to switch to e-statements).

And then I learned about the Unified Field Corporation (UFC).

The Unified Field Corporation is a sustainable community partnership bank formation systems and development company with the vision to open Unified Field Banks across the nation. They maintain a quadruple bottom line- Financial Prosperity, Environmental Sustainability, Social Progress, and Preservation of Culture- and are an entirely different body of bank. They are redefining what it means to be a financial institution and are working right now on finding communities interested in becoming a part of the Unified Field Bank system.

On Saturday, May 7, 2011, the UFC will be coming to Venice, CA to begin a three-part event series to present information about Unified Field Banks and show interested community members how to start their very own Unified Field Bank in their local community. They are looking for team members, community engagers, and members interested in investing in their local bank and UFC. Please show your support and attend this wonderful series! This first event will take place from 2pm until 6pm at the Electric Lodge Theater (1416 Electric Avenue, Venice, CA 90291). Click here to view their flyer.

Green Jobs: Get to Work!

2011-03-18T11:06:00.000-07:00

In today’s economy I feel that networking and collaboration have become two integral parts of business and key components to success. The Sustainable Business Council (SBC), a non-profit organization in Los Angeles founded by a group of sustainable business executives, and Pepperdine University’s Graziadio School of Business and Management are presenting a wonderful business event next week titled: “Green Jobs, Get to Work!” that works to facilitate those very two things.

The event, taking place at Pepperdine University next Wednesday, March 23rd, is open for any interested! Parking and attendance costs are complimentary, although there is a $25.00 suggested donation. The event will run from 7:00pm until 9:30pm and features a green internship fair and a panel discussion with executives from sustainable businesses such as Phoenix Energy Technologies and Belkin International, Inc.

Please come check it out! Whether you are a student seeking a potential internship with an eco-minded business or a business looking for new partnerships and advice, this event is sure to be a great venue to reach out and network with various minds in the green business community. The full details and Event Registration can be found here: http://www.sustainablebc.org/events.html.

Some eco-friendly resolutions

2011-01-18T15:20:00.000-08:00

It may be too late to be writing about New Year’s resolutions, but I’m a firm believer in making commitments to improvements regardless of whether it falls exactly on a holiday or certain date. So, even if you have already made your resolutions (and maybe broken them…) or if you haven't made any, here are some simple lifestyle changes you can try to incorporate in your everyday life.

A few eco-friendly resolution ideas:

Only purchase reused or recycled clothing

Benefits: It prevents wonderful clothing items from being tossed in the landfill, conserves energy/material/time/costs to make new products, and saves you money. One of my friends made this exact resolution last year and it was such a success she is repeating it for 2011!

Bring reusable bags to ALL shopping trips

Benefits: They prevent plastic (produced from oil and a great input of energy) from being in landfills/streets/trees/oceans, they are more durable (no more double-bagging) than plastic bags so you can feel safer carrying heavy items, and they are often larger than the plastic bags, allowing you to fit more in fewer bags. Plus, as mentioned in my previous blog post, this may be a change you’ll be forced to make in Los Angeles come this July. Might as well get into a good habit!

Become a vegetarian

Benefits: Becoming vegetarian is one of the most important and effective actions you can take to reduce the negative impact you have on the environment. Livestock production accounts for 18% of global greenhouse gas emissions, generates an enormous amount of water pollution in the form of pesticides, antibiotics, and fecal matter, and requires an enormous amount of land, water, grain, and petroleum. In fact, researchers at the University of Chicago concluded that switching from a standard American diet to a vegan diet is more effective in the fight against climate change than switching from a standard American car to a hybrid. To find out more, check out this article: “7 Clear-Cut Reasons Why Meat is Bad for the Environment”

Designate a box or bag for electronic recycling (batteries, cell phones, printers, computers)

Benefits: Having a box or bag set aside specifically for electronics to be recycled will help encourage and remind you to keep hazardous material out of landfills/groundwater and allow for those items to be reused. I know how hard it can be to hold on to used batteries instead of just tossing them in the trash, but if there is a bag already labeled for e-waste, it can help keep those tiny pieces together. Then, at the end of the year, you can stop by at a HHW/E-Waste Collection Event or one of LA’s S.A.F.E Centers

Make all mailings electronic (billing, magazines, newspapers, letters to friends, ask to be placed off of mailing lists)

Benefits: At least for me, electronic mailings are easier for me to track, categorize, and find than regular mail. They also save on paper, reduce postage costs, and prevent clutter. Check out http://www.catalogchoice.org/ to get yourself off of all those unsolicited mailings.

Stop drinking bottled water

Benefits: It’s healthier and cheaper for you and helps the environment. Read to find out more: "5 Reasons Not to Drink Bottled Water"

California leading the cap-and-trade movement

2010-12-23T10:19:00.000-08:00

Last Thursday the California Air Resources Board, with a 9-to-1 approval, voted in a critical piece of AB32 (the climate change law set to reduce emissions to 1990 levels by 2020). Beginning in 2012, the nation’s most comprehensive carbon trading program will take effect in California.

This program will incentivize, through allowances and credit/offset purchases, businesses and factories to curb their emissions of carbon dioxide and other heat-trapping gases. Each allowance represents one ton of greenhouse gas emissions. The allowances will be mostly free for the first three years with the allowed emissions level declining annually.

When it comes into effect, companies over the allowed levels will either have to reduce their emissions or buy credits from other businesses to cover their excess. With a huge incentive to invest in clean technology, companies seeking reduction in emissions will be turning to green tech businesses to help shift their current emission levels. Also, green businesses already below the levels will be able to sell their credit to other companies and earn a profit.

Although it is too early to truly tell, this major change sounds like a great boost for green businesses everywhere and will hopefully spur economic recovery.

To learn more, check out the LA Times article: http://articles.latimes.com/2010/dec/17/local/la-me-1217-climate-cap-trade-20101217

or the NPR article: http://www.npr.org/templates/story/story.php?storyId=132100915

Spread Joy to Mother Earth and Local Communities

2010-12-02T12:34:00.000-08:00

With the holiday season upon us, it seems impossible to celebrate and enjoy the holidays while being environmentally friendly. But have no fear! There are many ways to support your community and be an environmentally sensitive and responsible consumer.

Rent a Christmas tree! Instead of cutting down a live Christmas tree or buying a synthetic one, rent one! A company called The Living Christmas Co. rents out locally-grown Christmas trees to residents and business owners in Southern California. You pick from a variety of trees, they deliver to your home or office, you keep the tree throughout the holiday season, and when the time comes, they pick it up and return it to their nursery. The room will have that pine scent people love about live Christmas trees, there will be less mess since the tree will not be dying, you won’t be buying plastic, you won't have to worry about finding storing space, and the tree will ever-so-slightly help offset carbon emissions. What I love the most about this option is that you can even adopt the tree, so that year after year, you receive the same tree and get to watch it grow.

Think differently about wrapping presents. Instead of buying wrapping paper, try using cloth, shoeboxes, newspaper, or reuse gift bags from other occasions. During my childhood, my family would collect shoeboxes and gift bags that we received from shopping or parties and use them for all our celebrations. We also would try to save as much tissue paper as possible and refold them for future use. I didn’t realize it back then, but every year we were being environmentally-conscious! It was easy, cheap, and I grew to have “favorite” bags that I would look for.

Buy from local businesses. Support your local community this holiday season and head to some fun events where you can find the most unique and memorable gifts for your loved ones.

Here are some excellent ones to check out in the Los Angeles area:

A great upcoming event is Unique L.A. happening next Saturday and Sunday (December 11 & 12) at the California Market Center on 110 East 9^th St in Los Angeles. From 11-6pm each day, explore the handcrafts, clothing, housewares, and food from over 300 local designers and artists. It will be the largest independent design and gift show in the country and only costs $10 for admission, which includes a limited edition tote bag, free drinks, contests, and workshops.

Another wonderful event happening those same days (December 11 & 12) from 10am-6pm is the SPIRAL Foundation Holiday Bazaar, taking place at 211 Vance St. in Pacific Palisades. A non-profit humanitarian organization, the SPIRAL Foundation fundraises money to help those in Nepal and Vietnam find employment, receive education, and treat life-threatening diseases.

Once you are done shopping at Unique L.A. and SPIRAL’s Bazaar on Saturday, that same evening head to the Mahasukha Center’s 3rd Annual Festival of Bliss at 6512 Arizona Ave in Los Angeles. From 7:30 to 10pm, there will be a silent and live holiday gift auction and entertaining music and theater performances by award-winning artists. All proceeds will benefit the Mahasukha Center, where they offer donation-only yoga, meditation and in-depth study classes in the Dalai Lama’s lineage.

LA County Pushing to Ban Plastic Bags

2010-11-18T16:19:00.000-08:00

It’s finally happening! Two days ago, on November 16^th, 2010, the Los Angeles County Board of Supervisors took the first step to ban single-use plastic bags. The final ordinance will be come up for a vote next week!

If approved, beginning in July 2011, sixty-seven supermarkets, convenience stores, pharmacies, and drug stores in the unincorporated county area must discontinue providing plastic bags at check-out counters. By January 2012, the ban will cover 1,000 stores throughout the county. Even more progressive than San Francisco, the ordinance will also place a 10-cent surcharge on paper bags to deter shoppers from turning to other disposable bags.

Interestingly enough, the American Chemistry Council (consisting of members who make plastic bags) have already sought to use the recently passed Prop. 26 (refer to my previous blog post for more information on this initiative) to prevent the 10-cent fee from becoming enacted. Tricky tricky ACC, but the 10-cent charge would be exempt from the fee approval because the revenue from the charge would be given to the store owners, not the government.

Keep an eye out in the coming weeks for a news update from the LA Times. Maybe in a year we’ll see less of these “urban tumbleweeds” drifting across the freeways, clinging to the trees, and slipping into our ocean waters.

Check out the full story from the LA Times.

Café Gratitude

2010-11-16T12:08:00.000-08:00

I recently discovered two amazing business leaders - Matthew and Terces Englehart – the creators of San Francisco’s beloved Café Gratitude and authors of Sacred Commerce: Business as a Path of Awakening. This dynamic partnership demonstrates perfectly how a business prospers by being grateful and generous.

During a panel discussion on social enterprise at the Leaders Causing Leaders Conference in Long Beach, the Engleharts candidly discussed how they are able to stay profitable while embracing the needs of their 200-plus employees and keeping their customers happy. In their daily business practices the company employs the concept of “Oneness.” Meaning that any decisions made are based on what would be the most beneficial for the entire community.

For example, when San Francisco changed their laws to require employers to provide health care insurance to all employees, the Engleharts had a choice to only provide health care to the employees within that local jurisdiction, leaving some employees who don’t work within San Francisco without insurance, or insure all employees. The decision, based on oneness, was obvious: insure all employees.

Another “oneness” business decision that the Engleharts made in 2009 was to create the “I am Grateful” Bowl Program in response to the economic challenges in their community - a pay by donation bowl of delicious organic food. Essentially, customers are able to receive healthy and sustainable food based on what they can pay - even if it’s only 5 cents - while other customers who feel abundant can donate funds to support the program. The program is not charity; it is community taking care of community – and instills a cycle of gratitude and generosity.

In today’s economy, businesses are feeling the pressure to keep their overheard low and cut costs. However, Café Gratitude operates on a much different model – they ask the question how can we give more – how can we support the community? The shift in perspective is powerful and is the kind of thinking that has kept the company growing and more popular than ever.

As we move into the holiday season - re-discover your capacity for gratitude and generosity. Use Café Gratitude as a model to think about how your organization can transition from thinking about cutting costs – to how it can give more to the people and community that make it profitable in the first place.

Matthew and Terces Engelhart

Election Day: A Day to Speak on Behalf of the Environment

2010-10-28T16:56:00.000-07:00

Election Day is right around the corner! I hope all you fellow Californians are registered to vote and are geared with the knowledge to address the issues. Want some tips? Below are the propositions that I found will affect the environment and my reasoning on whether to vote Yes or No:

Prop 21- establishes $18 annual vehicle license surcharge to help fund state parks and wildlife programs; grants surcharged vehicles free admission to all state parks.
Vote: Yes. California’s state parks have undergone multiple budget cuts and need funding for proper maintenance and repairs. Not only will this measure allow for the continued existence of our beautiful parks, it will incentivize the public to visit these areas and enjoy the outdoors.

Prop 22- prohibits the state from borrowing or taking funds used for transportation, redevelopment, or local government projects and services.
Vote: Yes. Last year the State passed a budget that borrowed and took approximately $5 billion in city, county, transit, redevelopment and special district funds. Beyond taking money away from police services, healthcare services, road repair and maintenance, parks, and libraries, the State hurt public transit maintenance. As I’m sure many of you have noticed, bus/rail/shuttle fare prices have increased and routes have been redirected. Saying Yes on 22 will protect these necessary services from further cuts and protect the local community that relies on them.

Prop 23- suspends implementation of air pollution control law (AB 32) requiring major sources of emissions to report and reduce greenhouse gas emissions that cause global warming, until unemployment drops to 5.5% or less for full year.
Vote: No. California’s Global Warming Solutions Act AB 32, signed in 2006 by Governor Schwarzenegger, is set to bring the state’s emissions down to 1990 levels by 2020. Prop 23 would stop the implementation of AB 32 until unemployment is below 5.5% for at least a year, a number our state’s unemployment has not even touched in three years. It would effectively kill California’s landmark climate change law and discourage other states from passing similar statutes. We cannot let this measure go through; if there is only one thing that you remember on November 2nd as you stand in the booth, I hope it is “No on 23.”
For further information: Learn more about AB 32, hear a catchy tune, read what Environment California has to say.

Prop 26- requires that certain state and local fees be approved by two-thirds vote; fees include those that address adverse impacts on society or the environment caused by the fee-payer’s business.
Vote: No. This measure, if passed, would make it more difficult to pass fees on industries that pollute our air and water and ultimately endanger our health. The funds raised by these pollution fees are used by state and local governments for programs to clean up oil spills or hazardous waste and address the health effects of cigarettes, pesticides, and alcohol.

To learn about all the propositions that will be on the ballot November 2nd, please visit the official voter’s guide or smartvoter.org. Even if you ultimately disagree with what I have said here, I hope that you stay sharp, stay aware, and make sure your voice is heard.

It’s Not Easy Being Green – or is it?

2010-10-28T16:48:00.000-07:00

I’ve often identified with Kermit the frog. His sentiment “It’s not easy being green” was often the way I felt throughout my earlier years growing up in a conservative ranch town turned sprawled-out suburb. As a kid it was a challenge to get my family and neighbors to recycle, people thought I was an alien from outer-space when I told them that I was a vegetarian, and our local supermarket did not carry anything labeled “Organic.”

Today, not only is it easy to be green, it’s also become something that everyone wants to be. This powerful shift is the result of an entire planet waking up to the idea that sustainability is something that makes our lives better and can make business more profitable. What once was a paradigm of “jobs vs. the environment” has been replaced by “green-collar jobs” and the “green economy.” This shift is not just the slick efforts of marketing masters. It is the result of real, truly innovative and passionate environmentalists working in every sector and level of the economy. It is also the result of some very significant changes in state and national laws which incentivize green business over traditional dirty business and create mandates at state and local levels.

To be sure, it has been a long road to make green easy, and we still have a ways to go. But, it is clear, that Kermit the Frogs everywhere can wear their green proudly knowing that it is because of them that being green will continue to get easier and easier.

What Goes Around, Comes Around

2010-10-07T17:18:00.001-07:00

You know that old adage “what goes around comes around?” I think it is absolutely the best strategy to grow your organization sustainably. I have found, not only in my practice as a lawyer, but in all aspects of my life, that if I take the time to help someone else with what they need, I will inevitably find that I, and my own business grow stronger as a result. The key to making this strategy work for you and your organization is tap into what you do best and give it away to those that could actually use what you have to give. What happens next is: that person remembers you, knows what you do, and will not only tell others about what you did for them, but they will become an advocate for you. Before you know it, you have more business!

Case in point. While still working at my old law firm, I made friends with supervisor of the mail room. She was such an inspiration. While holding down a full time job at the law firm she also found time to organize gang prevention programs and a charter school in South Central Los Angeles. She would tell me stories about the kids affected by gangs in those neighborhoods and how their simplest needs were not met. I wanted to help her, and my particular skill was organizing fundraisers for social missions. So, I set out to organize an office Thanksgiving basket program for families in need with her. It was so successful that the firm continued the program even after I had left. Shortly after starting my practice, one of my first clients was my friend and since then she has referred me other clients. And so it goes, what comes around, goes around. I have countless stories just like this one, and I’m sure you do too if you think about it.

So, how can you harness the power of “what comes around goes around” for your business or organization? Here are some ideas:

· Find a local charity and invite your employees to participate in it during their work week. (You will find that their enthusiasm and inspiration from this project will translate to the work that they do for your organization). If you are in Los Angeles you can go to LAworks.com http://www.laworks.com/HomePage/index.php/home.html to find an organization that fits your organizational values.

· Plant a tree for every new project you have (You’ll develop a loyal client base of likeminded companies. For example check out Chromatic Lithographers, their project is called the Green Print Alliance. http://www.greenprintalliance.com/page1.html

· Help your friend or colleague that needs a new job by forwarding them job openings that they might be interested in. (If that company actually hires your friend, your will have a great connection at that company – and who knows - get some new business from your new alliance).

· Give a little to that person that you drive past every day. (You will realize how much you have, and be thankful for it).

We’d love to hear your ideas too. Please share them with us!

Opportunity Green

2010-09-30T13:23:00.000-07:00

Last week Becki and I had the fantastic opportunity to participate in the largest multidisciplinary green business conference in Southern California: Opportunity Green. Situated in the heart of Los Angeles at LA Center Studios, this two-day business conference brought together over 800 attendees from Fortune 500 powerhouses to cutting-edge startups and showcased ideas and practices at the forefront of today’s sustainable business practices. Some of the lecture and workshop topics included renewable energy, marketing a business, philanthropy, lifecycle analysis, and green technology.

It was an absolutely refreshing experience. From the very beginning there was a vibrancy that emanated from everyone. What I truly enjoyed was the great balance between speakers, workshops, networking breaks, and competitions. I loved that there was always someone new to meet, someone to gain inspiration or knowledge from, someone to share passions with. Even during the presentations there was a lively community atmosphere. Center Studio’s Stage 2 was laid out with round tables in the front and couches in the back, enabling entrepreneurs to network and engage in friendly conversations that otherwise would have been hindered in a standard conference row seating environment. Vendors and speakers were also willing to talk and answer questions at all hours of the conference, facilitating partnerships with green advocates from businesses both large and small.

I don't think Becki or I could have asked for a better experience. For me personally as a student looking to become an environmental lawyer, I really gained a sense of pride for the sustainability movement in Los Angeles and beyond. The amount of innovation and collaboration in this field is quite remarkable and I am so excited to be a part of it in the coming years.